Hyatt Centric Dehradun

Dehradun, India

Marketing & Communication Manager

(Jan 2024 - Present)

1. Develop and implement the hotel's advertising andexternal advertising budgets
2. Coordinate and implement communication plans forhotel activities and promotions (sales, catering, etc.) with all operating
   departments of the hotel
3. Photography, Content Creation, Collaborations, Partnerships
4. Brand collateral, Responses on OTAs, Social Media Marketing, Digital Marketing, Influencer Marketing, PR, Vendor Negotiations, Advertising (Print, Radio, Billboards)

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Graphic Era University                                                                                                                                     

Dehradun, India

Senior Manager – PR and Media (July 2023 – Dec 2023)

1. Developing and executing a results-driven, multi-platform, multi-channel communications strategy and plan
   in line with the brand’s philosophy
2. Collaboratingwith other departments within GEU and with vendors to create and/or localize communications and develop supporting assets
3. Leading the planning and implementation of PR and initiatives related to the upcoming
   projects
4. Tracking the effectiveness of various campaigns, initiatives and course corrections as required
5. Planning and facilitating periodic media interactions/relationship building and developing content for press releases and talking points for media interactions
    

Hyatt Regency Dehradun Resort and Spa

Dehradun, India                                                                                                                              Marketing Manager (Feb 2023 - July 2023)

1. Was responsible for the efficient running of the department inline with HHC's corporate strategies and brand standards, whilst meeting employee, guest, and owner expectations
2. Was responsible to develop, implement, monitor, and evaluate the resort’s marketing communications strategy, including advertising, promotions, public relations, graphics, and collateral
3. Supported the marketing objectives for the hoteland maximize the hotel’s positive exposure in local, national, and international markets
4. Built and maintained relationships with media contacts, bloggers,influencers, and industry partners to generate positive publicity and media coverage for the resort in CNT-Vogue, Wedding Affair, T&L, Bridal Asia, TOI, Wed Me Good
5. Hosted influencers namely Aman Vohra and Sahiba Bali
6. Worked on the First Anniversary Campaign,Hyatt India Wedding Campaign, and the Experience Campaign
7. Drafted the entire pre-launch, launch and post launch marketing strategy and campaigns for Beyul, the Indo-Tibetan outlet at the property
   
   

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Mementos By ITC Hotels  

Udaipur, India

Marketing Communication Manager (Dec 2022 - Feb 2023)

1. Managing internal and external communications
2. Devising the Launch Strategy
3. Development and implementation of annual marketing plan
4. Vendor Management: working closely with cross-functional departments and PR agencies in developing collaterals, sponsorship and branding, and advertising campaigns (ATL and BTL), and on-site activations
5. As a member of the pre-opening team, managed anddelivered the first set of collateral, property photo shoot and onboarding of the creative agency, and social media agency
   

Ekaanta, Lohia Group (One of India’s leading Conglomerates)

Haridwar, India

Head of Operations (Jul 2021 – June 2022)

1. Led a 15-member team managing marketing, operations, and institutional sales
2. Executed the operations for our pan-India multi-channel launch event across 20 cities (Budget $ 5 Mn)
3. Successfully recruited 12 full-timewellness coaches and a support team to design the program curriculum
4. Partnered 9 leading corporations on an annual retainer model to generate $ 1.5 Mn in pre-launch revenue

Unison Education Group (North India’s leading Education Group)

Dehradun, India

Manager, Marketing & Communication (Feb 2019 – Jun 2021)

1. Led all marketing activities for the University (#3000 Students) and the International School (# 600 Students)
2. Set-up a Marketing Analytics team to work on optimizing marketing spends across various channels
3. Marshalled the digital transformation of the Group by creating new data-analytics processes to integrate offline activities that resulted in an enhanced brand perception and cost savings of $ 900k
4. Conducted events and campaigns to create e-meetings between parents/faculty which enhanced the NPS Score of the Group from 54 to 72
5. Entered ‘International Partnerships’ with 5 Universities in Asia and Europe for international twinning programs

JW Marriott 

Mussoorie, India

Assistant Manager - Marketing and Communication (Jan2018 – Jan 2019)

1. Managed all marketing collaterals and vendorpartnerships for the property (Budget $ 700k)
2. Handled social media, digital, print marketing and PR for the property
3. Collaborated with top influencers for content creation
4. Successfully facilitated two most successful Pan-India campaigns for the property – ‘Shaadi By Marriott’ and ‘Breakfast in the Stream’

PR Pundit 

Gurugram, India

Media, PR Intern (May2017- July 2017)

1. Social Media content creation for clients from luxury and fashion industries
2. Closely worked with the influencer marketing teams for fashion and retail

Part-Time Experience

Rensselaer Polytechnic Institute 

New York, United States

Graduate Experience Assistant and Lally Admission Ambassador (Part-Time) (Fall 2022)

Worked under the Dean, Graduate Experience and the Associate Director, Admissions Office on various Marketing Projects

Skilldom Learning Solutions P. Ltd. 

Mumbai, India

Chief Communication Officer (Consultant) (July 2021-Nov 2021)

1. Proof-read critical content created by the business
2. Edited articles as per client checklist
3. Facilitated In-bound and Out-bound communication for the organization